HOTT AND RAW EXCLUSIVES: LO FAT

// May 9th, 2009 // Hott and Raw Exclusives

q: how was it working with mc breed?

Lo Fat sincerely replies, “It was more than music.” … “I miss him”

By John Charles Reedburg (CEO/Publisher/Executive-Producer)

Q: Where do you see yourself 20 years from now?

A: “I feel that I’ll still be involve in music because I – I love music from the heart.” “It ain’t about a paycheck or nothing like that for me.” “It’s my passion. I’m real passionate about music.”

Lofat – during an exclusive interview with Datzhott.com

Hailing from the street of the Motown City, or to most, the “D” where it is mostly known for having bred notorious and respected kingpins, sexy gators and furs, and a Midwest distinguished style. To some, the name LOFAT always seems to leave a certain curiosity or question mark on the mind. In Detroit and various other cities that include Atlanta the name speaks in many ways.

In this Hott and Raw Exclusive, the well-rounded emcee talks about his soon-to-be released album “Gorilla Money” and the memories of working with his friend the late great MC BREED.

After listening to the interview above, be sure to watch the video for Lofat’s current single “Walk it to the Bank.” Directed by Darren Brown.

Fans can stay in contact via MYSPACE and YOUTUBE

WHAT’s HOTT! ABOUT LO FAT!?!

A little more than expected!

While currently residing in the ATL, Lofat describes his persona as possessing the swag without the overconfidence. He adds that there is no doubt about him representing the Motor City, but has taken his lyrical genius to the Dirty South, proving to be a well-adjusted lyricist, and a threat to be recognized for in the South. By capitalizing on his life events and obstacles, Lofat utilizes his street sense and block affiliation which has evolved him into a seasoned artist. He has already managed to generate a buzz with two independent releases. The second effort birthed the local hit “Fa’sho,” which empower his reputation that he needed to gain a substantial radio fan base.

However, the mainstream surpassed riding the waves of his freshman effort, and “Fa’Sho” only went so far in the urban market. With even more ambition, Lofat went back into the studio to finesse his skills and style more in order to lay tracks that would reveal the certified heat intended for his new album entitled “Gorilla Money.”

Having discovered his talents and lyrical skills, Lofat decided not only to pursue his career in rap, but also to expand his role by becoming the President of his own inde’ label called CCR Records (Cold Cash Records). He surrounded his career around individuals with the experience and knowledge to surpass just another rapper trying to make it in the game, and you will notice him at every event worldwide on his career mission.

The energetic lead single “Walk It To The Bank,” produced by Zaytoven (Producer signed to Gucci’s So Icey Ent.), is a catchy club banger and street rocker anthem that features Rocko and Yung La. This single has made its success with the radio support in vigorous markets such as Atlanta, Houston, Detroit, and Ohio.

Other singles that showcase Lofat’s commendable lyrical uniqueness are “Big Boy Money,” featuring Gucci Mane which is produced by Don Vito who previously produced hits for Yung Joc, Ciara, and Lil Wayne. Another track off of Lofat’s upcoming album is entitled “I Really Like” that highlights Rashaad of T.I’s Grand Hustle Records, which is predicting to become the next female favorite. Other tracks that outlines how Lofat survived on the grimy streets of Detroit entitled “Up In These Streets” continues to concur his natural embedded talent.

The debut album will not only line Lofat up as the next Big, it will confirm to the Hip Hop world and his fans that Lofat is the next up in the game.

During Lofat’s budding career in Hip Hop, he has graced the same stages as E-40, Jadakiss, and Young Buck, along with many others. Aside from maintaining a strong performance presence, he has built solid anticipation for his new material by appearing on various mixtapes, and being featured on other projects over the past few years.

Being business savvy with his goals, Lofat is also venturing into the fine jewelry industry which his line will be featured and released to the public in third or fourth quarter of 2009. With his line, he hopes to open a chain of jewelry stores in various cities where the concept will be to remain an urban authentic line and distinguish worn in the Urban World as the preferred.

This makes for the sky to have or hold no limit on the success that will accompany Lofat in years to come.

Bravo! And may gracious efforts continue along your path!

Video for “Walk It to the Bank”