In what he calls “Urban Primitive,” Billy the Artist specializes in modern day pop art – a kaleidoscope of puzzle-like images that celebrate the diversity and joy of the human spirit. His bold, distinctive style moves easily from art galleries to commercial venues and from small-scale projects to enormous urban murals. His signature approach to design can be discerned in the two pieces he has created for Swatch, which are aptly named Afterdark and Morning Glow.

Both pieces encapsulate the idea of the joy of life through vibrant colors and distinct visual designs. “My philosophies are to ‘create your own reality and no plan B’. I think my watches with their wide open eyes and playful spirit represent that,” said Billy. “When people are wearing my watches and look down at them I want them to feel that positive happy spirit that is awake in my art and my spirit.”

http://store.swatch.com/SS2009/watches/page/1/GZ204